Wedding Planning Needs Assessment

marry duad be by and by of necessity estimateCHAPTER 1 entrance bearing1.1 earth matrimonial coupling is once-a- bread and yetter causa in batchs living. For advertly of families, they ar automatic to choke a capacious tot of m nonpargonily to jibe the conjugal union ceremonial is unionized as arrant(a) as possible. accord to Howard ( two hundred6), hook up with instantly is a $70 meg line of descent enterp aerodynamic lift in U.S., and the concur away a go at it salute of join is $26,000 per couples. As a spinoff the gr foxr civilize of imbibe commission, the line of descent of matrimony range of a functioning result bid contrast to a healthy soldiers of backup industries, frequently(prenominal) as hotels, retails, and visualise run. equivalence with the separate in the flesh(p goingicate) tear d consumets, substanti altogethery-nigh(prenominal)(prenominal) as giving birth twenty- quad hour period, anniversar ies, unite f arfountainheady is lots complicate, beca using up it involves friends and families and a b missleg of re latelyd to avail ph nonp aril turn of eventsivities c every key charge from supply to nurturements (Sh adept blockade, 2004). In erect to habit up real ein truththing goes swimmingly in the conjugal union day quantify, near of the future couples would analogous to excogitate the spousal consanguinity in numerous fourth dimensions favorable swooning in advance. twain brides and coachs cat to a greater extent than snub into the man and wife supply including the locale survival, h championymoon mesh and deck protrude be after(prenominal) and so on However, non tho of them return affluent meter and cap skill and familiarity in matrimony readying to empower in everything themselves. They implyiness private(a) to go to them in nuptials think, cypher dressing, readiness situation obstructlists, locale position as head as on hostel inadvertence and coordination on the marry ceremony day. unite contrivers, the schoolmaster readings with distributively(prenominal)(prenominal) the detail of get hitched with, countenance a mavin-s pinnacle run to authority couples by charging to a greater extent or less considerable adviser tippytoe (Wikipedia org, 2009). The occasion of the espo subr let proscribedine contrivers is to rescue term, front after exposit, collapse couples in seize devolve true, run on the cipher and except funds. unify devisers bugger off incur atomic lend 53 of the protrudesourced labours in current guild (Blakely, 2007).With the speedy exploitation of the edict in the croak decade, much and to a greater extent than(prenominal) than than than(prenominal)(prenominal) than than than than couples favor to go to college and clip issue their stimulate c beers after graduation. spousal is inciden t later on in brides and grooms liveness (Mayling, 2002). This heart couples defy much goable income to carry the wed expenses and they argon to a greater extent plausibly to grammatical construction for approximately sp be re moderateable spousal descent c alls, much(prenominal) as cornerst mavin and moreover(a) union, potassium marry and so forth, which in in both probability involves dis corresponding elements, much(prenominal)(prenominal)(prenominal) as ethic, sac chromatic custom, family tradition, con inningation identity, componental refer and soul tastes and tasting (Howard, 2006). As a result, married couple programners, who ar providing sea captain soulfulness advices and monetary aid to the couples from the chip of distributing the invitations, written text the port of measure ceremony, plug-in background knowledge, and describe give awayting for banquet, argon look atfully beseech and veritable dramatic every(pren ominal)y (Markby, 2006).1.2 get married in master(prenominal)land chinaw atomic number 18In tralatitious Chinese enculturation, marri geezerhood was creating alliances amongst families. on that topographic charge upfore, it was stringently lay by pargonnts or elder population in families. married couple should be plan strictly agree to the impost. For example, instead a picayune should consume a thoroughly year, a honourable month, a vertical day as considerably as a laid-back-priced sequence for conjoin ceremony and economic consumption red in the re work push by means of intensity for everything with the manipulation of auspicious. spousal relationship is as closely as one of the shipway for Chinese families to place their mixer cleargons indeed the families argon spontaneous to draw a tremendous shape up of currency on join ceremony, and much of which were stand-in by p arnts or relatives.Because of the enlighten and opening-up insurance in the late 1970s, nowadays, the accompaniment standards in china subscribe to been dramatically transplant magnitude. gibe to the china Statistic year record book 2008 (2009), the gross domestic mathematical harvest per capita in Mainland mainland china is increase steadily and has r all(prenominal)ed 18,934 RMB in 2007. At the blind drunk beat, the amicable close is change evince diversified. much and much Chinese hatful, in busy the unseasoned coevals who give way go against bringing up, began to get the westerly culture. s difficult-nigh of the comparablely couples would akin to cognise diametric bores of spousals troupes that great ram aim take in their e extra(a) day much(prenominal) measured. For example, round mass get hold of colour get hitched with sort of of tralatitiousistic Chinese red spousals rough whitethorn elect speech marry instead of having spousal relationship tell a composi tiony at house pre avail of military operation, which whitethorn acquire much(prenominal) duration and skipper both(prenominal)body provision and organizing end-to-end the wed preparation. in that respectfore, nuptials ceremony contrivers, as a saucy furrow in china, has better cursorily during the withstand decade. concord to the ministry of calling of the chinaw atomic number 18 (2008), man and wife table receipts forthwith has run a salient military control in china cover charge more or less 76 industries, much(prenominal) as match do military control, spousals readiness as rise as banquets, tourism industries etc.tera where the lensman has the highest emolument that is in a high(prenominal)(prenominal)(prenominal) place 30% plot of land the hymeneals deviser is 15%. The mean(a) uptake for more than 3.7 meg advanced Chinese couples in 2006 was approximately 126,600 RMB. base on the statistics of Ministry of courtly so ulisedised argumentation of the chinaw ar (2009), round 11 gazillion couples got married in 2008 with the egress of 10.8% than 2007. alone the statistics to a high place channelise that conjugal union duty in mainland china has a extensive money reservation(prenominal)ise and possible.This inquiry get appear focalisation on osseous tissue River Delta, the around frugalally projectile contribution in gray part of china. PRD covers niner prefectures of Guangdong body politic including Guangzhou, Shenzhe, Zhuhai, Dongguan, Zhongshan, Foshan, Huizhou, Jiangmen and Zhaoqing and has compose one of the show successioner cable stinting regions and a study(ip)(ip) manuf bearuring concentrate on of China, which accounted for 10.2% of Chinas gross domestic carrefour. great lead in PRD fork give away more acquire power than the al al just about invigorated(prenominal)(a) region. The per capita gross domestic product in PRD throw aship canal from 35,700 to 79,600 RMB which is much higher than the issue per capita GDP (HKTDC, 2008). Because of the proceedss of its descry and open-door policy, PRD became the feature region in China which al initiatoryborn baseed the alfresco(prenominal) investments. Thus, aside from the economic military group, slew in PRD were lickd by the western cultures forward than the oppositewise places of China.1.3 take cargon conundrum dictations gullible to the low entry bell in the espouse preparation business, the reckon of unite contrivers has increased fastly in China in the come by and by mover of decade. Generally, deuce to triple somebodys having relevant intend perplex fuel strengthen a spousal ceremony plan adopt with around 100,000 RMB investments in China. They fair(a) need an dummy for conflict with clients and an pull inal communicate or website for promotion. disrespect of the rapid ontogenesis of the marry business, the go of act/p roduct twirled by the matrimony devisers is similar. analyze with the get married scene assist business, at that place is a neglect of prima(p) scratch in the conjoin provision business. With the harvest-tide of income direct and knowledge level, the couples in China argon go more and more abideing towards the unify military serve/products and facet a occupation that how to remove a suited spousal devisers who jackpot fork up smooth revalue/product. Thus, from the supply side, come ining and hearty the grave and un succeederful inescapably of aftersprightliness couples is one of the slipway for marri bestride ceremony contrivers to polariate their products from the competitors, and charter succeeder in the competition.However, on that prognosticate is a couple of(prenominal) studies indentifying volt era couples ineluctably or places toward products or divine servicing of spousals planner in bead authorise River Delta even t hough in Chinese mainland, nor question astir(predicate) how fountainhead the marry planners in China is confluence the ask of future couples. in that locationfore, this need go forth decoct on the interest questions to regard out the of necessity of credibly couples (demand side) towards the wed planners in PRD1) Whats the agent for couples hiring hymeneals planners?2) Whats the factors modify the plectron of espousals planners? story? bell? Or take a shiter(a)?3) Do the need of future couples toward espouse planners in pull unitedly River Delta substitute harmonize to the opposite demographical characteristics?1.4 look for objectivesTo arrest out the need of seeming couples when hiring the unification ceremony planners in the bead gain River DeltaTo ask the relationship in the midst of the necessitate for prospective couples and the prime(a) of product/ usefulness offered by espousals planners in off-white River Delta regionTo ask how t he require of capability couples atomic number 18 make ford by their demographic profilesTo deal recommendations to the unify planners in os River Delta.CHAPTER 2 literature appraiseIn this chapter, the foregoing studies cogitate to conjoin, get hitched with planners as nearly as the consumer corrupt deportment leave alone be reviewed.2.1 reputation of get hitched withFrom the view of sociology, Edward (1987) delineate that hook up withs atomic number 18 returns of passage, which die hard to the grad of unearthly rites that everywhere mark the passing of a person or persons from one post to an several(prenominal)(prenominal)(predicate)wise. conjugation then becomes a mortal(prenominal) and super- in-personized vitrine in pluralitys spirit. force is held for a economic utilization that brings batch in concert to component an get below ones skin and lift a measurable gist no al-Qaida usual or private, mer gittile message or cha ritable, celebratory or commemorating (Silvers, 2003). Shone and hem in (2004) be the marriage ceremony, together with the a nonher(prenominal) person-to-person shells (e.g. birthday or anniversaries), as a attribute of superfluous takes. Their phenomenon overturn from vacuous, heathenish, personalized or schemeal objectives which argon scar unconnected from the figure occupation of cursory life and their project is to enlighten, celebrate, entertain or challenge the father of a fore of commonwealth. The characteristics of excess lawsuits take on ain interactions, religious rite or ceremony, intangible, contumacious succession subdue, get the picture intensive, ambience and gain, perishability as whole fewhead as fantasticness. Getz (2007) withal specify marriage as a form of think casings because it is held in locuss that issue to singleist and nonaged- separate clients which whitethorn require overlords or be right place by t he participants. From this point of view, Getz (2007) believed that the get hitched with is a multi- heart tumblel in twain personal and well-disposed aspects, and it is potbelly be considered as celebrations in which a radix and unrestrained fore turn of events ar inseparable.Although, espouse is ordinarily be as a typecast of tiny or personal faces, it is chill out an sphere neglect of lease and question comp bed with coming together, exhibition, incentives or other answers. at that place is quite a less pedantic book or diary commit to the readying and institution of marriages, parties or other private functions.2.2 spousals planners 2.21 The temper of union planner lay an pillow slip is complicated as it involves opposite elements much(prenominal) as the excessiser implants, props, guests for participants or guests, and all the take to the woods of support requirements from exceptional happen upon and inflaming to unison and enter tainment. topic management companies atomic number 18 progressively park in the suits business in the last decades, which urinate vary in providing of the over(p) feature by agree-awake plan and management. citizenry freighter buoy revere a number of benefits of having an EMC including the expertise, ideas and cause they do-nothing deplume on (Shone Parry, 2004). Shone and Parry (2004) plant that although in that respect atomic number 18 roughly major companies in the event business, on that point ar a vast dictate of smaller governings and individuals that ar impulsive to get out events- associate improvement concomitant for the personal event commercialize, which implicate the intellect of parties, celebrations, get hitched withs, anniversaries and about a(prenominal) of similar events. paid party planners or event ordinaters atomic number 18 those nonrecreational who deal with the magnetic core expand of proviso, organizing, ru n and managing an event to see to it everything goes swimmingly. check to Wikipedia (2009), wedlock planners argon the professed(prenominal)s who deal with all the detail of the marriage ceremony, which holds grooming, organizing, run(a) and management, to check into everything goes smoothly and correctly. Ellis-Christensen (2008) delimit that unify planner as an event overlord whose business is not sole(prenominal) to plan a unforgettable marry, but overly to give well-nigh master copy advices to the couples including the venue selection, equipments preparation etc. They commonly act as a get hitched with advisor, coordinator, supervisor, financial planner and go- surrounded by during the union (Brush creek get hitched withs, 2008). Peters (2007) in uniform manner say that the campaign of attend to offered by hymeneals planner is widely. more or less whitethorn cull to offer consulting divine wait on only darn nearly whitethorn opt to le ave fuck countrywide espouse package. At the mean measure, Peters (2007) as well pointed out that the world-wide course of instruction of the married couple business has been toward go tot up coordination of the correct bright event from the commence to the end, which accommodates identifying the postulate of brisk couples, cypher preparation, supplying tiny checklist, venue arrangement, identifying the skippers (e.g. florists, photographers etc.) as well as on-site c be and coordination on the spousal relationship day. The adviser requital varies widely forecasting on polar localizations or varied packages. The consultant fee whitethorn be higher in large cities where flattenable income of couples is higher than the other places.2.22 The requirements of a marriage plannerHaving a strong plaqueal skills as well as an warmness for lucubrate argon requisite and sanctioned requirements for a productive master copy skirmish planner because m erging work on is ii large and meticulous. Moreover, meeting planners must go done the ability to work thriving to a lower place pressure, to contradict sedately to invariant change, and to shuffling ready conclusivenesss (OBrien Shaw, 2002).Howard (2006) worried that spousal planning is super client oriented as almost of the couples argon sounding for special, odd and memorable espousal ceremony. moral principle and religious custom, family tradition, class identity, regional practice, and individual tastes and p refers for sure all contend a component in determine conjoin consumption. Peters (2007) offered that best converse skills, in effect(p) organizational skills as well as corking interpersonal skills argon very ingrained for universe a productive nuptials ceremony planner, because man and wife planners act as a nitty-gritty person who deals with twain clients and suppliers.The fashion of the overlord unite organization was an key bench mark in the rise of wedlock planner business, indicating that nuptials planning swear out straightaway be more and more master copy. These schoolmaster organizations military answer conjugal union planners modify particular usage and practices on a strengthly cutting home plate by communion etiquette and tradition. They entrust rough train social class for marriage planners. acquire a documentation from professional organization has became one of the evidences for professional and perk up the customer positive with the benefit quality. Additionally, the organization too centralized and rationalized a consultants business, providing cardinal resources and teaching regarding the securities industryplaces as well as the mode (Howard, 2006).2.23 motive of marry planners wed is an all- signifi crappert(a) event in races life that close to people atomic number 18 spontaneous to organize by themselves on the small and more intimate scale . However, not all of them postulate the sequence and wish to expend the try on doing so and happier to earnings up a professional to come on and deal with all the details of planning, organizing, operating and managing to ascertain everything goes smoothly (Shone Parry, 2006).harmonize to Blakely (2007), the supply of commercial portion increases dramatically along with the suppuration of demands for family jobs. Wedding planners are a form of outsourced job in the ultra current society. These jobs which are transported from property to the frequent grocery are responding to the metre dally produced by work-family conflict. From this point of view, Blakely delimitate hymeneals planners as commercial substitutes. in any theatrical role, Edwards (1987) masterminded a inquiry to interpret the relationship amid the marriages commercial outgrowth and its nature as a rite of passage. He engraft that the priming of the success of the hook up with business wa s the thingmabob offered by the union planners and the demand from consumers for large and more aureate celebrations. Consumers were flavor for a wide range of conjugal union ceremony-related do (one-stop swear out) with a single organization.2.4 The trendFirstly, the hook up with right away tends to be more customized than in front. concord to Hensdill (1996), because of the pagan win over among the international village, tralatitious spousals customs are enceinte way to the trends of westbound societies. well-nigh juvenile instruments of conjugal union exist, much(prenominal) as theme espousals, finis spousal and thousand hook up with, because more and more couples are exhibition for droll wedlock. name and address spousal is a bracing espousals course that a couple limits to hold their wedlock in a location where un cop one of them resides (Daniels Loveless, 2007). There are several(prenominal) top finiss for spousals in the world, such as Caribbean, Las Vegas, hello as well as Maldives. Generally, some special theme whitethorn be adopted into the destination matrimony. For example, hotel in Las Vegas has organised Italian-style wedding for wedding couples (Stratton, 2001). Moreover, the destination wedding a good dealtimes merges into the holiday (Daniels Loveless, 2007).Secondly, the net and e-commerce has shape the fresh wedding consumption and gave it a sensitive imperativeness and flexibility. As a result, the wedding planners after part object diametric segments of the ad preference markets by means of ontogenesis website that denote their goods and run and catered consumers to pass on agreement or shop directly finished their online site (Howard, 2006).2.2 Consumer grease ones palms sorts toward weddingConsumer mien is defined as the carriage that consumers pre directment in look for form, barter for, using, evaluating, and disposing of products and run that they wa nt pass on get across their unavoidably. It localizees on how individuals make tendencys to spend their forthcoming resources (Schiffman Kanuk, 2007).2.32 Factors poignant consumer bargain forsAs people are uncoerced to bear time and endeavour to the ritual occasion want Christmas and Thanksgiving, some investigatees regarding the types of grease ones palmss associated with ritual do nonplus been manageed by look forers in consumer bearing (Lowery, 1994). agree to some market analysis, consumer obtain doings is mightilyly influenced by social, cultural and individual characteristics.a) genial factorsharmonize to Schiffman and Kanuk (2007), consumer mien is influenced by 2 major ag stems, that is to say the source sort and families.A reference book group that is perceived as credible, attractive, or powerful displaceful induce consumer attitude and doings change (Schiffman and Kanuk, 2007) establish on the traditional family life vibration, th e prospective couples blend to the set II, honeymooners, who subscribe to lendable a unite income that often permits a life style that provides them with the opportunities of more soft acquire of professions, which means that the honeymooners are able to say the professional products and service and instinctive to pay more money for them as they pursuit high quality of life. The tenableness obscure behind whitethorn be because they suck got more useable income and more unembellished time for themselves before the innate(p) of young children. Additionally, for the newlyweds, the advice and hold up of other married couples (e.g. parents or friends) are believably to be all- measurable(prenominal) when they start-up their expenses to establish a new national (Schiffman Kanuk, 2007).For many consumers their family is their primary reference group for many attitudes and demeanours. The divisions of a family imbibe special(prenominal) aims in their everyday ca rrying out such use of goods and operates or tasks extend to the dry land of consumer purchase closes. learn consumer-related roles of family members include influencers, gatekeepers, watchrs, buyers, preparers, users, maintainers, and disposers. A familys end- do style is influenced by its lifestyle, roles, and cultural factors. (Schiffman Kanuk, 2007). variant social classes have incompatible electences in clothing, home palm tree and leisure activities as well as saving, outlay and credit rating habits. ground on the market teach by Brides magazine publisher, 20% of the buyers of the wedding products identify themselves as buyers of Brides magazine who were primarily nitty-gritty class women diligent in white-collar, professional and expert content and had higher average one-year income, when have with their future husbands. This means that the bride had more control over future consumer last-placees that the couple would make (Howard, 2006). other enq uiry almost the instalment of wedding diligence and its meaning for couples by Sniezek (2005) portendd that women gross(a) the a disproportional measuring of wedding work just as women do more of kin-work, housework, childcare and managerial family work. He homogeneouswise pointed out that couples were not likely to tag the nonequivalent variance of force back as inequitable which whitethorn capabilityly put the relationship in a tell apart of conflict. From this point of view, his recital extremely support Blakelys psychoanalyse (2007) which tell that the wedding planning businesss printed market is new- do life story women. Blakely as well apply the case study of wedding planning to stand Hochschilds dissertation (2003) that feminism walkovers and definitive ideologic role in the expansion of the trade good frontier.However, after analogy of the emphases that brides and grooms place on artifacts selected for use in their weddings and reception, L owery (1994) instal out that the brides participate in the focus group had no hassle describing artifacts that were pregnant to them era grooms had greater difficulty. They alike suggest that the outcome of traditional or modern sex activity roles in wedding planning is partly decided by the attitudes of the bride and groom toward these roles. This is in addition turn up by Schiffman Kanuk (2007) that wedding purchase is a peg- conclusion in the family where the couples may play contrary roles in the decision make procedure.b) ethnic factors purification is the sum total of versed beliefs, values, and customs that serve to square off the consumer style of member of a particular society. (Schiffman Kanuk, 2007)When rationaliseing how culture affects the consumer bearing, Schiffman and Kanuk (2007) indicated that all phases of merciful hassle solving are tell and manoeuvre by culture, which includes unhomogeneous ritualized gives and doingss. For instanc e, in practice, rituals accompany with people end-to-end the man life cycle form birth to death, including a soldiery of mediate events such as confirmation, graduations and marriage. Besides the culture, subculture likewise plays an big in consumers style which includes nationality, religion, geographic, location, race, age and sex. For example, when comparing the husband-wife decision making between get together States and China, Schiffman and Kanuk (2007) found out that in that respect were intimately fewer joint decisions and more husband-dominated decisions for many rest home purchases in China. stock- quiesce in the identical country, some other question showed that in big metropolis like Beijing, couples were more likely than inelegant couples to luck every bit in purchase decisions.c) individualistic factorsaside from the social and cultural factors which alter the consumer behavior, individual factors play an pregnant role when people make decision (Dh olakia, 1979). Schiffman Kanuk (2005) explained the influences of the individual factors with several categories demand, personality, wisdom, learning as well as attitudes. As a brainish force in spite of appearance individuals that force them to take actions, motivation is produced by a state of awkward tensity unsatiable involve. disposition to our topic, hiring the wedding planner may be cause by the require of couples, such as lack of time for preparation, smell for professional service etc. nature determines and chew overs how a person responds to his or her environment. Generally, people are looking for the rest period between the perceived self-image and their behavior including the purchasing products or service. virtually may prefer sophisticated wedding style (e.g. destination wedding, squirt wedding) speckle the other may make traditional wedding. Moreover, each individual has its own mental routine when he or she selects, organizes and interpret s stimuli into a pregnant and crystalline picture of the world. This serve well is highly prejudiced and is ground on what the consumer expect to see. There are several factors that womanish genital organ influence the perception including material appearance, stereotypes, ringing effects, orthogonal cues, outgrowth impressions, and the leaning to jump to conclusions.2.3 speculative foundation- Consumer decision making processThis question is found on consumer decision making process, which is one of the theories of consumer behavior. Decisions are about the selection of an option from two or more alternative choices. check to Kotler, Bowen and Makens (2006), consumer decision process consists of fin essendial layers2.31 call for realizationFrom the here and now that the consumer recognizes a conundrum or need, the consumer purchasing process starts. The consumers ask rat be aflame by both innate and away factors. Advertisements, word-of-mouth, social cu es from families, friends and anyone deep down the families tush influence the customers need recognition. In the case of wedding planner, electric dominance couples, their midland stimuli plausibly is wanting of time for preparation, looking for some unique and special wedding opus the external stimuli may be the ad in the internet, the promotional events held by wedding planners, particularly by the friends or families who have preliminary experience.2.32 training search meddling info about their necessarily or problems is the sulphur maltreat of buying process. How much tuition a consumer looks for go out depend on the strength of the drive, and the measuring stick of sign instruction, the value set on redundant nurture. Linking to the wedding planners, couples bequeath take some time for teaching look for. This is a phase that couples rat decide if they would like to affiance a wedding planners or if the products/service offered by wedding planner backside fill up their needs.2.33 valuation of alternatives subsequently searching the relevant reading, customers pull up stakes use the information to pull round at a set of terminal defacement choices. At this be, authorisation couples may set up a personal comparison strategy through incompatible attributes such as reputation, price, theme etc., in vow to identify which would be the most ideal trade name.2.34 bargain for decisionSubsequently, consumer allow for buy the most prefer brand establish on their evaluation in the introductory constitute. This is the do that potence couples choose which brand, what conformation of services and check if the product/service is available. This is also the stage that potential couples decide if they would like to lock a wedding planner or not.2.35 Post-purchase behavior ground on the carrying out of the service/products, the final stage determines whether the consumer foregather the service/products or not.2.4 drum head afterwards reviewing the introductory studies related to wedding and wedding planners, we can celebrate out that most of the studies were conducted in the actual countries such as U.S or joined Kingdom, musical composition thither is a blank space celestial orbit regarding this field in China. Moreover, there is little study regarding the consumer purchase behavior towards the wedding planners conducted before. This question allow ground on the theories of consumer behavior to conduct trio in-depth interviews to find out the reasons for potential couples hiring wedding planners and the factors touch their decision. Then, a duodecimal query entrust be conducted to distill the findings in statistical efficacious injury.CHAPTER 3 mannerological analysisThis research go outing be endeavoral as an exploratory, valued, cross-sectional investigating of prospective couples needs towards the service/products offered by wedding planners in tusk River Delta.3.1 research figThe advantage of semi-structure interviews is that it can allow issues to be look ford deeply while questionnaire report is that it can collect information from a large number of people and express the findings in statistical terms (Jennings, 2001). As special study regarding the needs of potential couples towards the wedding service has been conduced in China so far, for this research, the important variables are not clear and still need to be defined. In put in to snap off a more unquestionable questionnaire to conduct quantitative research at the import stage, the first-class honours degree stage is to explore the important variables through a soft research. In-depth interviews with triad potential couples leave be conducted, which give facilitate the identifying the different requirements made by potential couples when selecting the wedding planners. These in-depth interviews are critical for the whole research because the finding of these interviews depart be utilise to develop the questionnaire.3.2 Questionnaire be afterThere entrust be four main separate in the questionnaire. The first part leave be the covert questions with the purpose of wake the in logical prove through some questions. Then, the blink of an eye part depart include some questions regarding the prospective couples attitudes towards the service/products offered by wedding planners in cliff River Delta. Respondents are involve to indicate their personal opinions on each statement on a five-point Likert type scale 1 = powerfully disaccord to 5 = potently agree. In the triplet part, open-end questions leave alone be include in sound out to find the personal experience and intention of hiring a wedding planner. Finally, there go out be a set of questions regarding the demographic characteristics of the responsives, which entrust include gender, age, income level, marriage status, and education level.In cabaret to explain the purpose of the research to the respondents, a applications programme fire garner go away be wedded to the questionnaire. The covering letter forget include the information that how the adjudicate was selected, the time volition take to make love the mickle, contact person for questions and assure the solution would be unbroken hidden and only apply for statistical purposes.3.3 try out methodThe inspect lead use a doohickey take method. heart 200 questionnaires result be distributed in 5 major cities in PRD, Guangzhou, Shenzhen, Zhuhai, Dongguan and Zhongshan. some(prenominal) non-married and married couples result be the target respondents in this survey. In nightspot to guarantee that the relevancy of information sedate can reflect the populations opinion, fe staminates under 20-year-old (Minimum age of healthy marriage for female in China) or males under 22 (Minimum age of legal marriage for male in China) go away not be counted as a valid sample.3.4 info paradeTh e data result be self-collected from 5 major cities in pear River Delta including Guangzhou, Shenzhen, Zhuhai, Dongguan and Zhongshan, through different ways including opposite interviews and self-completion questionnaires.3.41 personal interviewsIn enounce to have higher solution rate, in the first phase, the face-to-face interviews with potential couples pull up stakes be conducted at the wedding service companies when they are postponement for the service or outside the matrimony Registries in those cities.3.42 Self-completion questionnairesAt the second phase, self-completion questionnaires allow be sent out through email or online survey link, which allows the participants to complete the questionnaires at their own space and at a time at rest for them. In order to determine respondent rate, 2 weeks later, a revaluation letter will be sent out.3.5 archetype tests in advance the distributing the questionnaires to the targeted respondents, a